Metric Brewing Brand Brief Branding Guidelines

Metric Brewing

 

 

Mike Centanne and Chase Peligro Perry (formerly of Bristol Brewing Co.) of Iron Bird Brewing were in need of a brand identity for their newest venture: Metric Brewing (opening in 2018). The dream behind Metric Brewing is a community gathering space where brewers from around Colorado Springs can collaborate and experiment on brews that the demands of their existing breweries can’t accommodate. They needed a brand identity that could express their commitment to exploration, collaboration and quality. The Metric brand focuses on bright colors and highly-textured imagery that features the three foundational ingredients of any beer: Water, malt, and hops.

Mike came in with a logo concept that he had sketched out at home: an abstract shape with a hidden “M” (for Metric) and strong, bold lettering.

metric brewing colorado springs logo sketch mike centanne breanna sieck design graphic marketing

By building on the concept that Mike had already envisioned, we were able to create a logo that spoke to his original concept with strong nods toward a head of wheat, which is a fundamental ingredient of the craft beers that Mike and Chase create.

 

 

metric brewing colorado springs logo sketch mike centanne breanna sieck design graphic marketing chase peligro perry

 

Metric Brewing Colorado Springs Brewery Logo Pint Glass IPA

Product Photography courtesy of ryanhannigan.design

metric brewing colorado springs logo sketch mike centanne breanna sieck design graphic marketing chase peligro perry

metric brewing colorado springs logo sketch mike centanne breanna sieck design graphic marketing chase peligro perry

Product photography courtesy of Dwan Petti

To download the full brand guidelines for Metric Brewing, click here.